Brand History The story of Land Rover began in 1947 on a Welsh beach. Maurice Wilks, chief engineer of the Rover Company—an upmarket British car maker often likened to Rolls Royce—sketched out the profile of a new kind of vehicle that joined the chassis of a jeep with a powerful contemporary engine. Not a year later and the first Land Rover was revealed at the 1948 Amsterdam Motor Show. The Land Rover went on to become a runaway success, and having taken the world by storm, in 1951 the burley utility vehicle received a Royal Warrant from King George VI. The 1950s saw continuous technical developments and engine improvements to the four-wheel-drive workhorse, culminating in its deployment with the British Army before the end of the 60s. In 1970, the now classic Range Rover was launched. The new line combined comfort and speed with power and stability to create a new kind of vehicle, equally suitable for off-road and on-road use. 1983 saw the introduction of the Defender, originally marketed as the 110 (referring to the 110 inch wheelbase), further driving SUV design and functionality forward. With the Defender and Range Rover firmly established, Land Rover claimed its place as perhaps the most iconic SUV marque of our time. Since then, the brand has continued to innovate, drawing on its roots in rugged service as much as its luxury heritage with the original Rover Company. Today, the name Land Rover stands for the perfect synthesis of strength, comfort, and class. Features. Land Rover is known for uniting the power and reliability of an SUV with the class and comfort of a luxury vehicle. All Land Rovers are off-road and on-road ready, featuring the latest in safety technologies and capable of handling the elements with brio. Renting a Land Rover in New York City New York city confronts you with elements both man-made and natural. It’s an energized, clamorous city—sleet covered in the winter, sweltering in summer. Nothing beats cruising its avenues in style. Except maybe when you need to get away from it all. The Hamptons, Hudson Valley and Vermont’s Green Mountains are all within an afternoon’s drive. And wherever the sidewalk ends, Land Rover excels. Whether you’re heading downtown or up for a weekend at Stowe, RealCar does everything but the driving for you. With RealCar’s easy online booking, renting a Land Rover Defender, Range Rover Evoque, Vogue, Velar or Sport is painless and paperwork-free. RealCar delivers your Land Rover to wherever in Manhattan you happen to be. Rent a Land Rover in New York City today.